Courses & Outlines
This seven-month free virtual program will help underrepresented construction companies learn the practical knowledge they need to grow and sustain their businesses.
March 10, 2021
Course 1: Legal
Presented by Rhoades McKee PC
- Form your business with the appropriate corporate entity
- Set up your designation paperwork
- Write construction contracts
April 7, 2021
Course 2: Financing
Presented by Lake Michigan Credit Union
- Establishing banking accounts
- Applying for commercial loans
- Proper business insurance coverage, bonding, credit report repair
May 5, 2021
Course 3: Support
Presented by Beene Garter
- Employment and unemployment paperwork
- Finding an accountant
- Managing back-office tasks
June 9, 2021
Course 4: Talent
Presented by BHS Insurance
- Interviewing potential employees
- Writing job descriptions and matching skills to positions
- Cost containment
July 7, 2021
Course 5: Pivoting
Presented by Lisa Knight
- Job site conscious and unconscious biases
- Microaggressions, behaviors, and equity
- Workplace best practices to encourage diversity
August 11, 2021
Course 6: Sustainability
Presented by Courtney Howe
- SWOT Analysis, Competitor Analysis, Ideal Client, Mission & Vision
- Utilizing CRM software and email marketing
- Creating a website
- Branding through social media
September 8, 2021
Final: Roundtable Discussion
Meet with Construction Allies and mentors to discuss how to keep building your business and remain sustainable in the commercial construction industry.